Welcome everybody to my Blog post for week 8. So the topic of the week is, blogging and micro-blogging in the workplace. This week’s task is all about how can we use blogs and microblogs to provide benefits to the company that we have selected for Assignment 2. So let’s start off with a brief introduction to the company that myself and my team mates Aurelie, Claire, Andrew and Alex are going to be working on, Airservices.
I am currently employed by Airservices as part of their networking team in the Technical Operations Centre. Airservices is a government owned organisation who, in a nutshell, is responsible for providing safe and efficient services to the aviation industry. These services include, airspace management, aeronautical information, aviation communications, radio navigations aids and aviation rescue and fire fighting services. The networks team that I am a part of helps to monitor and maintain the data and voice networks that support the services that people such as Air Traffic Control use to communicate with and track aircraft.
As a side note, as we all know, there are a lot of legal issues that can arise due to the use of social media, so I’m going to have to be really careful that I don’t disclose any information that could be considered confidential, so please forgive me if I can’t be too specific in relation to some things.
So, now, down to business. Best we take it from the top:
Blogging & Micro Blogging. What are they?
Well, clearly you know what a blog is, you are reading one right now, but what exactly is a micro blog? Well, as the name suggests, a micro blog is simply a small blog. Micro blogging involves posting short messages, usually about 140 characters in length. They are basically used as a way for people to make short posts of either one or two sentences, links and videos that other people can read.
What are some of the objectives that we think we could achieve by implementing blogs and Micro blogs within Airservices?
- Reduce the number of emails sent on a daily basis;
- Improve staff productivity and efficiency;
- Knowledge management;
- Improve communication between teams; and
- Improve staff relations and encourage socialisation.
What strategy is going to be my main focus for achieving the above mentioned goals?
Ideally, we need to encourage and increase the number of staff who are blogging and micro blogging within the organisation. At the moment everything is done via email and telephone. However, Airservices has recently implemented the corporate social networking tool Yammer, and to date, it has not been received well. This is mostly due to the confusion that surrounds its purpose.
If used properly, Yammer can be used to achieve all of the above-mentioned objectives. According to the official Yammer website, it is designed to be used for company collaboration, file sharing, knowledge exchange and team efficiency. If we can increase the number of staff, team leaders, project managers and branch managers making use blogging and micro blogging via Yammer, we should be able to achieve our desired outcomes. So my strategy is to (pardon the atrocious pun) get people Yammering more with Yammer.
How do we do that?
- Training – teach staff how to use Yammer
- Education – inform staff of the potential benefits that blogging and micro blogging can bring to the organisation
- Promotion – let everybody know it is there
- Higher level support – get management involved
So that’s the plan, I’ll keep you all posted on how we go. Promise.
For now, please check out the blogs of my fellow team members for their take on how microblogging can be used within Airserivces: